Choosing a real estate professional to market and sell your home is likely the most important decision you will make when the time comes to put your property on the market. There are several facets to a successful marketing strategy that will produce the outcome desired. At J Burch Homes, we have developed a marketing strategy that utilizes them all to their fullest capacity so that our clients can sell their homes with less days on the market for the highest price.
Positioning
It is vital that your home is positioned in the market in such a way that it stands out amongst the competition. No matter how well a home is advertised and marketed it won’t net the result desired without the proper pricing strategy to begin with. The process of pulling a few past sales as a method of pricing a home just isn’t good enough. At J Burch Homes we know how important this step in the process is and is the primary reason why we meticulously use a comprehensive pricing strategy. Our process begins by looking at homes in the vicinity of the subject property that are currently on the market, homes that are currently pending sale and homes that have recently sold. Once we have our list of approximately 15 to 25 homes is when our work really begins. We will skillfully make on average of 3-5 adjustments per home to better compare the comparable homes to the subject property. Once completed, we will have made upwards of 150 adjustments and put many hours into the pricing report. Although this is not an appraisal, our pricing report is completed much in the same manner as an Oregon Licensed Appraiser would complete a home appraisal. In our opinion, this is the most accurate way to properly price a property to ensure the homeowner gets the most for their property in the shortest amount of time. Ultimately, the homes we price will be competitively priced in the market backed by a combination of art and science that is necessary to have when the negotiations begin.
Home Preparation
Preparing a home for sale is often times overlooked and is a costly mistake. Keeping with the same theme of standing out amongst the competition a home must be ready to meet the “eye” test. At J Burch Homes, we will walk through your home and prepare a punch list of items that need to be completed before the home goes into our advertising stage of mass exposure. This step will eliminate easily rectifiable items that can cause a potential buyer to lose interest in the property. Once we get the buyers to the property, we want them to see the property in its full glory!
Professional Photography
We believe it is essential to capture the home on its best day. We hire a professional photographer to choose the 16 best possible shots that will highlight the home.
Full Screen Virtual Tour Filming
Just like the photos we have taken of the homes we list, we also have a professional crystal clear full screen virtual tour filmed with floor to ceiling views, zoom and navigate capabilities. The virtual tour and photos are an extremely important step in marketing the home because the images taken will be seen on thousands of websites and locally via the custom home brochure.
Professional 2-sided Color Brochure
9 Professional Photos Adorn the Front on 100lb Gloss paper. Our flyers encourage Virtual Tour Visits so potential buyers can get the full experience of viewing the home. We will list multiple ways to contact J Burch Homes on the flyer for Buyer Inquiries so buyers can always reach a professional that knows the details of the property.
- Broker contact information Placed on Yard Sign for Buyer Inquiries.
- Direct Buyers to take your Full Screen Virtual Tour.
- Custom Directional Signs Have Your Address.
- Placement in MLS with Professional Photography.
- Industry Leading Co-op Broker Compensation.
- Effective Remarks Placed in RMLS.
- 5200 Electronic Brochures sent to Promote Your Broker Open.
- Our massive marketing campaign continues with the following services we offer on every property we list:
- Exclusive Property Website specific to the address showcasing the property
- Listed on thousands of web sites and search engines
- Print media advertisements
- Direct Mail campaigns
- Hosted Broker opens exclusively for Brokers
- Open houses
- Corporate Marketing
We will monitor all of our marketing efforts and gather feedback that we will consistently communicate with our clients. Additionally, we will continue to evaluate the market to be sure our clients property is properly and precisely positioned to attract the buyers needed to complete the sale.
As our marketing efforts are so extensive and always evolving it is difficult to list them all here. In a personal interview we can expand on all of our marketing efforts to give you a better idea of why and how J Burch Homes is so successful at marketing and selling our clients properties. Please call us to schedule a personal interview so we can discuss our services in full detail.